April Jay Tan
April Jay
Tan
Marketing Head Officer
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Profile
Marketing & Multimedia

Results-driven marketing head and multimedia artist skilled in campaign strategy, web design, and visual storytelling. Hands-on technical marketer: implements Meta Pixel and event tracking, builds custom web tools and CRM systems, and optimizes landing pages for lead generation and sales.

Contact

Phone +63 994-535-9076

Email jay@jtanmediaworks.com

Core Skills
Marketing Strategy & Planning Performance Marketing (Meta Ads) Conversion Tracking & Analytics SEO & Website Optimization CRM Development & Automation Creative Direction & Multimedia Production Video Editing & Visual Storytelling Brand Identity & Design Systems Content Strategy
Software & Tools
Meta Ads Manager Meta Pixel & Event Setup Google Analytics / GA4 Firebase Web Development (HTML/CSS/JS) Photoshop Illustrator Premiere Pro After Effects
Key Digital Projects
Knowtify Alarm – Website & SEO Knowtify – Custom Lead CRM LifeSmart PH – Meta Pixel Setup
Experience
Marketing Head Officer
LifeSmart PH (Fine Upgrades) – Knowtify Alarm
2025 – Present
  • Lead overall marketing strategy and campaigns across digital and offline channels.
  • Implemented Meta Pixel, event tracking, and conversion goals to monitor leads from Facebook ads and website visits.
  • Built and managed the Knowtify Alarm website, Lifesmartph, and Fineupgrades website, including layout, on-page SEO, and mobile performance optimization for better search visibility.
  • Designed and developed a custom CRM for Knowtify (using web tools and Firebase) to capture leads, track status, and support the sales team’s follow-up process.
  • Conceptualized, shot, and edited product and brand videos for social media and web.
  • Aligned marketing activities with sales targets and promotions to support revenue growth.
Graphic and Web Designer
Homesourced Inc. (PYN LLC)
2024 – 2025 (July)
  • Designed front-end layouts for landing pages, websites, and funnels.
  • Produced marketing graphics and edited videos aligned with campaign goals.
Graphic Designer
MM Ermac Enterprises / Diamond Garments
2022 – 2024
  • Created full-sublimation apparel designs and custom clothing layouts.
  • Prepared print-ready files and coordinated with production teams.
Computer Operator
LGU Don Carlos
2018 – 2021
  • Handled documentation, encoding, and report preparation for community programs.
Education
Bachelor of Science in Information Technology (BSIT)
Bukidnon State University
Secondary Education
Liangan National High School
Primary Education
Esperanza Elementary School
References
Jessa Muriel Muit – HR Officer, Homesourced Inc. hr@homesourced.com

Davao Santos – HR Officer, MM Ermac Enterprises +63 991-721-8491